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As 2025 draws to a close, Refreshment’s most-read product launches reveal how rapidly tastes and trends evolved across drinks, snacks and coffee equipment this year. From bold new energy drink flavours and high-protein coffee innovations to next-generation brewing systems and seasonal limited editions, brands used 2025 to push into new formats, new dayparts and new consumer occasions. These are the launches that captured industry attention throughout the year.


Red Bull launches Summer Edition White Peach energy drink

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Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product, Summer Edition White Peach, available across various retail channels.


This move aligns with the brand's ongoing strategy of flavour innovation, which has historically contributed to significant growth within its Editions range.


The introduction of the White Peach variant comes at a time when demand for flavoured energy drinks is at an all-time high. Market research indicates that flavoured options serve as a vital entry point for new consumers, making this segment crucial for driving brand penetration and attracting a broader shopper demographic.


Read more here



Tim Hortons introduces protein lattes and seasonal menu items across Canada

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Tim Hortons has introduced a new line of protein beverages nationwide, giving customers a way to add an extra boost to their coffee run.


The Protein Lattes, made with a lactose-free, high-protein dairy base, contain 20g of protein per medium hot drink and 17 grams in the iced version.


Customers can also customise their lattes with flavour shots or opt to add the protein dairy to other Tims products, including coffee, tea, cold brew and iced cappuccinos.


Read more here



Haribo releases new Easter candy line-up
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Gummy candy brand Haribo has released a new line-up of seasonal products aimed at capturing consumer attention during the Easter 2025 holiday.


With 92% of Americans who celebrate Easter including candy in their festivities, according to the National Confectioners Association, the company aimed to provide innovative alternatives for traditional Easter treats, especially in light of soaring egg prices.


Haribo's Easter collection featured several new products designed to appeal to both children and adults.


Read more here



Starbucks unveils limited-edition Abracadabra Frappuccino for Halloween season

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For the Halloween season, Starbucks unveiled the Abracadabra Frappuccino Blended Beverage, which was available for a limited time from 27 October to 2 November.


The new product combined a Matcha Frappuccino base with a swirl of strawberry sauce, finished with whipped cream and a topping of chocolate cookie crumble.


The formulation brought together layered flavours and textures designed to align with consumer demand for visually distinctive and experiential beverages during the Halloween period.


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Vimto debuts new functional squash for breakfast occasions

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In March, Nichols’ Vimto squash brand added a new functional product to its portfolio, Vimto Wonderfuel, targeting breakfast time.


The new functional squash is high in vitamins B, C and D, and offers a source of iron and zinc. It is made with real fruit juice with no added sugar, described by Nichols as a ‘first-of-its-kind’ squash that blends ‘great taste with essential nutrition’.


The range comes in 725ml bottles and has hit the shelves this month in major UK retailers, including Tesco, Sainsbury’s, Morrisons and Booths.


Read more here



Nescafé launches new range of espresso concentrate

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Earlier this year, Nescafé entered the premium iced coffee space with its new Espresso Concentrated – a liquid coffee designed to create barista-style iced drinks at home.


Each bottle contains 16 servings and is available in three flavours: vanilla, caramel and classic.


Tapping into the growing trend for cold coffee, Nescafé Espresso Concentrated offers a refreshing iced coffee in three steps. Consumers simply shake the bottle, add their chosen flavour to 150ml of milk and ice and enjoy.


Read more here



Jordan’s Skinny Mixes enters the ready-to-drink coffee market

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Jordan’s Skinny Mixes has launched its first ready-to-drink coffee, Skinnyccino, expanding its product line beyond syrups and mixers.


The new beverage, available in vanilla and caramel flavours, contains 110 calories, 8g of protein and 100mg of caffeine per 12oz bottle.


The company claims Skinnyccino has 56% fewer calories and no added sugar compared to leading competitors.


Read more here



Chefman releases 14-cup Caffeinator Drip coffee maker

© Chefman
© Chefman

Chefman has expanded its coffee appliance line-up with the launch of the Caffeinator Drip, a 14-cup drip coffee maker designed to deliver café-style brews at home.


The new model introduces several advanced brewing features, including a wide showerhead for even saturation, a Bloom Cycle that pre-soaks grounds to enhance flavour extraction and a BalancedBrew Funnel for uniform results across each batch. A dedicated 'Bold' setting allows users to increase brew strength.


Read more here



Lavazza launches Tablì coffee system

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Lavazza Group has introduced a preview of the Tablì system, a new solution designed to offer a '100% coffee experience'.


Developed over five years research with more than 15 patents, Tablì aims to innovate the single-serve coffee market by providing a high-quality, practical option for home coffee consumption.


The system consists of an all-coffee 'tab' and a specially designed machine that delivers a new coffee experience, focusing on enhancing aroma, flavour and color. According to the company, Tablì is the first product of its kind to offer a 100% coffee tab.


Read more here



Grillo’s Pickles and Hippeas launch Dill Pickle Puffs

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Grillo’s Pickles, known for its pickle spears, has partnered with savoury snack brand Hippeas to introduce a new product: Dill Pickle Puffs.


Hippeas x Grillo’s Dill Pickle Puffs are crafted from a blend of chickpea flour, rice flour, yellow pea flour and seasoned with white vinegar powder, dehydrated dill and garlic powder. Each serving delivers 3g-4g of protein and 3g of fibre, while being gluten-free and vegan, appealing to a broad consumer base increasingly focused on dietary preferences.


Read more here


Top new releases of 2025, according to Refreshment

Rafaela Sousa

30 December 2025

Top new releases of 2025, according to Refreshment

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