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Kurita | Oct 2025
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functional
Trip valued at $300m following latest $40m investment round
Trip valued at $300m following latest $40m investment round

Functional beverage brand Trip has reached a $300 million valuation after securing $40 million in new funding from a roster of celebrity investors and growth-stage capital partners.

Funding
Lifeway Foods partners with Joe & The Juice for probiotic smoothie launch
Lifeway Foods partners with Joe & The Juice for probiotic smoothie launch

Lifeway Foods has announced its first collaboration with Joe & The Juice, introducing a new limited-edition probiotic smoothie available across the US.

Foodservice
Dirtea and Knoops collaborate on functional hot chocolate
Dirtea and Knoops collaborate on functional hot chocolate

Functional mushroom brand Dirtea has partnered with chocolate drinks company Knoops to launch a limited-edition product combining Knoops’ 70% chocolate with Dirtea’s Lion’s Mane mushroom extract.

New Product
Arden’s Garden launches functional mushroom beverage for focus and mental clarity
Arden’s Garden launches functional mushroom beverage for focus and mental clarity

US-based cold-pressed juice and wellness beverage company, Arden’s Garden, has launched its latest functional beverage, Focus+, marking its entry into the functional mushrooms market.

New Product
Bulletproof debuts functional coffee blend Enlightener as part of rebrand
Bulletproof debuts functional coffee blend Enlightener as part of rebrand

Bulletproof has launched a new functional coffee blend, Enlightener, as part of its wider June rebrand aimed at supporting mind-body performance.

New Product
The Herbtender launches adaptogenic tea range infused with medicinal mushrooms
The Herbtender launches adaptogenic tea range infused with medicinal mushrooms

Adaptogenic wellness brand The Herbtender has launched a new range of five organic herbal teas, combining medicinal mushrooms and adaptogenic herbs to support wellbeing throughout the day.

New Product
Clean Simple Eats enters functional beverage space with protein soda
Clean Simple Eats enters functional beverage space with protein soda

Clean Simple Eats (CSE) has launched its first protein-packed carbonated soda, Frosted Lemonade Clear Protein Soda.

New Product
Olipop secures $50m in Series C funding to expand functional soda offerings
Olipop secures $50m in Series C funding to expand functional soda offerings

Olipop, a rapidly growing player in the functional beverage sector, has successfully closed a $50 million Series C funding round.

Funding
Kaytea launches range of electrolyte-infused tea blends
Kaytea launches range of electrolyte-infused tea blends

UK botanical tea brand Kaytea has launched a new range of electrolyte-infused blends.

New Product
London start-up Adapt launches science-backed functional beverages
London start-up Adapt launches science-backed functional beverages

Adapt has launched a line of drinks aimed at enhancing mental performance and promoting relaxation.

New Product
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