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Marketing
Airheads unveils underwater vending machine
Airheads unveils underwater vending machine

Perfetti Van Melle-owned confectionery brand Airheads has launched an underwater vending machine that dispenses sweets while submerged in...

Vending
Pepsi unveils limited-edition blue cola drink
Pepsi unveils limited-edition blue cola drink

Britvic-owned brand Pepsi has expanded its portfolio with the launch of a new, limited-edition blue cola, Electric Blue. The new product...

Beverage
World Beverage Innovation Awards 2024: Entries open
World Beverage Innovation Awards 2024: Entries open

As the beverage industry continues to fizz with creativity and innovation, the World Beverage Innovation Awards have returned for their...

Awards
Coca-Cola celebrates K-Pop culture with new limited-edition flavour
Coca-Cola celebrates K-Pop culture with new limited-edition flavour

Coca-Cola has introduced a new limited-edition flavour as part of its Creations lineup: Coca‑Cola K-Wave Zero Sugar. The company said...

Drinks
World Coffee Innovation Awards: 2024 dates announced
World Coffee Innovation Awards: 2024 dates announced

We’re thrilled to announce that the World Coffee Innovation Awards have returned! We will soon open entries for the latest groundbreaking...

Awards
World Catering Technology Awards: Judges announced
World Catering Technology Awards: Judges announced

We are thrilled to announce our panel of judges for the first World Catering Technology Awards, celebrating the brilliance and innovation...

Awards
Opinion: Unrestricted thinking for restricted categories
Opinion: Unrestricted thinking for restricted categories

Scott Mason, head of strategy at brand design agency Stormbrands, looks at how food and beverage brands can make their products succeed...

Marketing
Pepsi unveils new logo and visual identity, reformulates Pepsi recipe in UK&I
Pepsi unveils new logo and visual identity, reformulates Pepsi recipe in UK&I

For the first time in 14 years, PepsiCo has unveiled a new logo and visual identity for its flagship soft drink. Pepsi says this new move...

Marketing
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