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365 Retailers | May 2025
H2O Direct Jan25
Tea
Trump removes tariffs on coffee and tea imports as White House revises trade measures
Trump removes tariffs on coffee and tea imports as White House revises trade measures

US President Donald Trump has announced that a range of food and beverage products will no longer be subject to the sweeping tariffs he announced earlier this year.

Coffee
FreshBrew acquires White Coffee’s branded division
FreshBrew acquires White Coffee’s branded division

US coffee and tea roaster FreshBrew has acquired White Coffee Corp’s branded and licensed division, which includes a large portfolio of licensed bagged coffee and K-Cup products.

Mergers & Acquisitions
Oatly spotlights speciality teas and global flavours among key beverage trends for years ahead
Oatly spotlights speciality teas and global flavours among key beverage trends for years ahead

Oatly has launched its first-ever Future of Taste Report, identifying key beverage trends it expects to see in the coming years ahead.

Beverage
Lipton Teas and Infusions to sell Turkish tea factories to Öz-Gür Çay
Lipton Teas and Infusions to sell Turkish tea factories to Öz-Gür Çay

Lipton Teas and Infusions has agreed to transfer ownership of its two tea processing factories in Türkiye’s Rize region to local tea producer Öz-Gür Çay, pending approval from local authorities.

Tea
Vivreau launches new filters for hot and cold beverage preparation
Vivreau launches new filters for hot and cold beverage preparation

Vivreau has expanded its professional filter range with the launch of two new High Capacity High Flow (HCHF) filters designed for hot and cold applications in the food and beverage industry.

Filtration
Traditional Medicinals expands portfolio with new Fair for Life certified herbal teas
Traditional Medicinals expands portfolio with new Fair for Life certified herbal teas

Traditional Medicinals has launched two new organic herbal teas – Rosy Mood and Stress Ease Calm – as part of its 50th anniversary celebrations.

New Product
Marc Busain to depart Heineken for CEO role at Lipton Teas and Infusions
Marc Busain to depart Heineken for CEO role at Lipton Teas and Infusions

Marc Busain, president of the Americas for Heineken, will step down effective 1 October 2025, to assume the role of chief executive officer at Lipton Teas and Infusions.

Tea
ChaiTea: Blending wellness, innovation and Gen Z culture in the functional iced tea market
ChaiTea: Blending wellness, innovation and Gen Z culture in the functional iced tea market

ChaiTea is the latest venture from entrepreneurs Michał Czerwiński and Artur Gajewski, whose track record includes building two of Poland’s fastest-growing health food brands.

Partner Content
The Macallan launches tea-inspired whiskies in collaboration with Jing Tea
The Macallan launches tea-inspired whiskies in collaboration with Jing Tea

The Macallan has unveiled two new single malt whiskies in its Harmony Collection, developed in partnership with UK-based tea company Jing Tea.

New Product
Celestial Seasonings introduces wellness teas for everyday wellbeing
Celestial Seasonings introduces wellness teas for everyday wellbeing

Herbal tea brand Celestial Seasonings has expanded its wellness tea portfolio with a new line designed to address a variety of health needs throughout the day.

New Product
Opinion: Inside the matcha surge – health, hype and a changing drinks market
Opinion: Inside the matcha surge – health, hype and a changing drinks market

Ryan Moore, co-founder of UK-based speciality drinks brand Blendsmiths, explores how a mix of health benefits, consumer demand for functional ingredients and social media-fuelled visibility is driving matcha’s global rise.

Exclusives
Givaudan innovates tea experience through influencer collaboration
Givaudan innovates tea experience through influencer collaboration

Givaudan has announced an innovative approach to tea development through its 'Tea Time' programme, which integrates insights from European social media influencers.

Tea
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