Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Sips & Bites, Doritos and PepsiCo’s in-house agency, has unveiled ‘Doritos Silent,’ the “world’s first” AI-augmented snack – powered by ‘Crunch Cancellation’.
The technology cancels the sound of the crisps’ crunch for gamers in real time as they game with each other, solving what Doritos says is a genuine consumer tension.
Snacking and gaming are synonymous, with 86% of gamers claiming to snack while playing. Doritos research has uncovered that gamers are put off by the sound of other players snacking, with a third of gamers claiming the sound of someone snacking frustrates them when playing and one in five gamers saying the sound makes them want to log off, with crisps identified as the most noisy.