Watercoolers Europe Conference & Trade Fair 2026 is the event you can’t afford to miss.

This October in Torremolinos, Málaga, the industry comes together for two days of bold ideas, fresh insights and powerful connections.

The conference programme on 15th October will feature a strong line-up of internationally recognised speakers.

The event will open with a high impact European Keynote from Michaela Merk, who will explore how relational intelligence can drive sales performance and service excellence in an increasingly competitive and customer-centric market.

This will be followed by a session on evolving water consumption habits and trends in the Spanish market, offering valuable regional insights.

The second, International Keynote will be delivered by David Avrin, a globally renowned business speaker, who will present practical strategies on meeting the expectations of a new generation of customers. The programme will conclude with a comprehensive overview of the latest European market data, trends and future outlook, presented by Akos Petri.

Alongside the Conference, our Trade Fair on 16th October will showcase the latest products, technologies and services from across the industry with suppliers new and old. Thus providing visitors an opportunity to catch up with your existing supplier partners and potentially gain some new partners along the way.

Our event highlight will be the Gala Dinner and Aqua Awards ceremony, celebrating excellence in innovation, sustainability and marketing across the sector.

Join us on Spain’s Costa del Sol and be part of the conversations shaping the future of hydration.