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Bubly Sparkling Water has launched limited-edition flavours and themed packaging tied to the upcoming The Super Mario Galaxy Movie from Illumination and Nintendo, which arrives in cinemas on 1 April 2026.
The promotion introduces three new flavours: Meteor Melon (watermelon lime), Cosmic Swirl (vanilla and berry, and Dragonfruit Stardust (pineapple dragonfruit). The drinks are sold in cans featuring colour-changing Luma characters when chilled.
Core Bubly flavours will also appear in special-edition packs featuring characters from the film, including Mario, Luigi, Yoshi, Princess Peach, Toad and Bowser Jr. The themed packs cover Lime, Blackberry, Cherry, Grapefruit and Strawberry varieties and are available nationwide in the US.
Michael Smith, VP of marketing for Bubly Sparkling Water, said: “Super Mario is one of the most timeless and beloved franchises in entertainment, inspiring a sense of adventure and exploration for fans of every generation".
"With our new colour-changing cans, limited edition flavors, film-themed packs, Star Bits collection, and hidden Bubly Galaxy Cans featuring Rosalina, we’re thrilled to bring the magic of this universe into the grocery aisle and be part of fans’ excitement leading up to the film.”
The limited-edition products are available in stores across the US and via TikTok Shop while supplies last. Promotions run through early May 2026.
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