CEE, a Belgian cleantech company, is expanding its presence across the Americas with the goal of advancing net-zero manufacturing.

The company is partnering with US and Canadian industrial producers and manufacturers to develop scalable, fossil-free solutions aimed at accelerating the transition to sustainable, energy-efficient production in key industrial sectors.

As part of this expansion, CEE has appointed Jeff Juneau as managing director of Americas. Juneau, who has over 25 years of experience in the food, beverage and coffee industries, will lead the company’s efforts in the region. He brings expertise in global engineering and construction initiatives and has previously served as VP of global engineering and supply chain at Starbucks from 2016-2024, where he contributed to the company’s worldwide expansion and innovation.

According to the company, CEE is transforming the food industry with the world’s first industrial continuous zero-emission drying and roasting technology for coffee, cocoa, malt and nuts. This technology provides high-precision roasting with low energy consumption, potentially powered by renewable energy. With its "hyper-efficient" heat transfer, the design supports safety and unmanned operation. It has the potential to eliminate 100 million tons of CO₂ emissions annually, setting a new standard for net-zero food manufacturing.

Juneau said: “CEE is redefining how industries approach sustainability by delivering scalable, disruptive solutions that reduce drastically the need for fossil fuels from production processes. I am excited to lead CEE’s operations in the Americas and partner with industry leaders who share our commitment to a net-zero future.”

CEE's founder and CEO, Koen Bosmans, added: “Jeff Juneau is the right leader to guide our growth in the Americas. He has the experience, vision and passion to drive our mission forward – helping industries reduce their carbon footprint.”