Chobani has launched a limited-edition coffee creamer concept called Flavor Drops, introducing short-run, single-batch flavours designed to rotate monthly.

The new line debuts with Raspberry Rose, a botanical-inspired creamer combining floral rose notes with raspberry. Like the rest of Chobani’s dairy creamer portfolio, the Flavor Drops products are made with cream, milk, sugar and natural flavours.

Timed to coincide with Valentine’s Day, the flavour will be available until 15 February, after which it will be discontinued.

Flavor Drops marks a departure from Chobani’s usual seasonal launches, with each release positioned as a one-off product intended to create shelf and social media impact. According to the company, further flavours are planned throughout the year, with the next drop scheduled for June.

Niel Sandfort, chief innovation officer at Chobani, said: “We love that our creamers can inspire fun, shareable moments, on and offline. Flavor Drops take that another step further. They let us break away from traditional seasonal limits and really make a splash on shelf and social.”

Raspberry Rose has a recommended retail price of $6.09 and is being stocked at select US retailers including Target, Albertsons, Harris Teeter, Giant and Hy-Vee.