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Chobani has launched a limited-edition ube-flavoured dairy coffee creamer in the US.
The new Ube Sweet Cream Coffee Creamer is made with ube, milk, cream and cane sugar, delivering a subtly sweet and slightly nutty flavour. The product contains no artificial flavours, colours from artificial sources or hydrogenated oils.
During development, Chobani’s R&D team consulted Filipino employees about the ube products and desserts they grew up with, using their feedback to help shape the finished flavour profile.
Nina Felix, senior director of supply chain optimisation at Chobani, said: "When the R&D team approached me, I shared a list of ube pastries, desserts and grocery products for them to try before beginning work on this project to get a sense of how most Filipinos enjoy it".
“When I tried the finished product, I immediately thought of the ube macapuno ice cream I grew up buying from the mamang sorbetero – a Filipino street ice cream vendor. It really took me back.”
For the product’s limited-edition packaging, Chobani partnered with Manila-based Filipino artist Patricia Doria, who created three Halloween-inspired designs using vivid colours and her distinctive airbrush style.
The packaging also aims to introduce consumers unfamiliar with ube to its origins and pronunciation.
Chobani Ube Sweet Cream Coffee Creamer will be available at retailers across the US from September, priced at $7.49.
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