EG On The Move, the British operator of petrol stations, convenience stores and fast-food outlets, will shut down all Cinnabon locations it runs in the UK – including high street stores and shopping centre kiosks – as part of a strategic shift towards its core convenience retail business.

The US bakery-café chain launched in the UK in November 2020 under a master franchise agreement with EG Group, and most recently operated 12 sites in cities including London, Manchester and Birmingham.

The closures follow a review of operations and form part of the company’s strategy to focus on areas where it can deliver the “greatest value” to customers.

“This was not a decision taken lightly, but it reflects the strategic shift to focus on our core convenience retail business,” an EG On The Move's spokesperson said. “We extend our sincere thanks to our team members for their dedication, to the Cinnabon brand team for their ongoing partnership, and to our customers for their loyalty and support.”

The company added that it remains committed to providing “exceptional food and retail experiences” across its 150-site network and will continue investing in evolving its offer to meet changing customer needs.

Top image: © Cinnabon Franchisor