Clipper Teas, the organic and Fairtrade tea brand owned by Ecotone UK, has launched a new range of pyramid-shaped tea bags targeting the foodservice and health food channels.

The new format uses larger-cut tea ingredients and a three-dimensional pyramid shape, designed to give the leaves more space to move and expand during brewing.

According to Clipper, the format is intended to deliver a stronger flavour, aroma and colour, resulting in a fuller-bodied cup of tea.

The range is available in 20 bag packs across seven of Clipper’s flavours, including English Breakfast, Decaf, Earl Grey, Green Peppermint & Spearmint, Lemon & Ginger and Rooibos.

The tea bags are made from natural PLA derived from non-GMO sugar cane, aligning with the brand’s focus on organic and ethical production. They are designed to be composted through food waste, while the outer packaging is fully recyclable.

Tom Utterly, head of impulse and Ireland at Ecotone UK, said the company had been developing the format for some time, with the aim of combining premium tea quality with sustainability credentials.

The new range is aimed at foodservice operators including cafes, restaurants and hotels, while the health food channel is intended to provide consumers with a premium tea for at-home consumption.

Clipper teas are sourced from organic and Fairtrade estates, with the products blended and packed at its factory in Beaminster, Dorset. The site produces more than one billion tea bags annually for markets in more than 50 countries.

Clipper states that all of its tea bags are unbleached, non-GMO and fully biodegradable. Its Dorset factory uses renewable energy sources and recycles 98% of its waste.