As the holiday season ushers in a wave of celebrations, parties and gatherings, Day-Guard has introduced a new solution aimed at mitigating the adverse effects of alcohol consumption.

This vitamin jelly stick bar is designed to support liver and gut health, providing a proactive approach to managing hangovers and promoting hydration during festive festivities.

Day-Guard is formulated with a blend of antioxidants, electrolytes and prebiotics, targeting the digestive system's stress during alcohol consumption.

The product aims to alleviate bloating and enhance overall hydration, positioning itself as 'insurance when you drink'. Th products aims to addresses common challenges associated with holiday drinking, including inflammation and discomfort that can lead to reduced productivity and mood swings.

The concept for Day-Guard originated from two 23-year-old Brown University students, who drew inspiration from their Korean heritage.

The product has garnered backing from consumer packaged goods leaders, including Magic Spoon, Rip Van Wafels and Earth Brands, all of whom began their entrepreneurial journeys in college dorms.

Elaine Azlin, a global public relations consultant for Day-Guard, commented: “With parties and gatherings on the rise, many consumers are seeking ways to enjoy themselves while minimising the negative effects of alcohol. Day-Guard offers a convenient and effective solution for those looking to protect their liver and gut health.”

The launch of Day-Guard comes at a time when health-conscious consumers are increasingly aware of the impacts of alcohol on their bodies.