Aimia Foods for Professionals has launched Drink me Chai's Spiced Chai Latte in a new ready-to-drink (RTD) format, aiming to capitalise on the growing popularity of chai beverages, particularly among Gen Z and millennial consumers, while also addressing the demand for convenient grab-and-go options.

Rebekha White, brand manager at Aimia Foods said: "Chai has gone from strength to strength in the last five years and is most popular with Gen Z and Millennial customers".

She added: "This demographic of customer is also fuelling the booming demand for grab and go items, so it felt like a natural next step to launch an RTD version of our Spiced Chai latte".

The new 250ml recyclable cans of Spiced Chai Latte combine Drink me Chai's authentic, aromatic blend of natural chai spices and sweetened black tea with semi-skimmed milk, creating a smooth and silky ready-to-enjoy beverage.

This format allows operators to easily stock and serve the popular chai flavour without the need for preparation, catering to the convenience-driven preferences of today's consumers.

The low-caffeine content of the Spiced Chai Latte also makes it a versatile option that can be enjoyed throughout the day, from morning to night.

With the launch, the company says it has identified a gap in the RTD category for a premium, authentic chai option, positioning the brand to capitalise on the rising consumer demand for convenient, yet high-quality, beverage choices.

As the RTD segment continues to expand, with coffee, shakes and juices emerging as key players, Drink me Chai's new Spiced Chai Latte offering aims to carve out a distinctive position within the market, appealing to the increasing number of consumers seeking innovative, on-the-go beverage options.