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Emmi is launching Caffè Latte Zero, a ready-to-drink coffee with no added sugar or sweeteners, in what it claims is a first for the UK market.
The new product, made with only coffee and milk, targets health-conscious consumers amid growing demand for lower-sugar options.
Caffè Latte Zero is made from hand-roasted Arabica beans sourced from Guatemala and Honduras, combined with lactose-free Swiss milk.
Georgia Lightbody, brand manager at Emmi Caffè Latte, commented: “We’re really excited to introduce Emmi Caffè Latte Zero to health-conscious coffee lovers. We already offer a number of great-tasting iced coffee drinks with no added sugar or sweeteners, but the launch of Emmi Caffè Latte Zero taps into consumers’ evolving lifestyle preferences for beverages with simpler ingredient lists."
"This product, containing premium coffee, fresh milk and zero else, is poised to meet the needs of consumers seeking to moderate their sugar intake on the go, or as an afternoon pick-me up, without compromising on taste or quality in their coffee choices.”
According to the company, the product has been developed with sustainability in mind, using 100% renewable energy in production and packaging made from 30% recycled materials. It features a magenta and black design with clear ‘no added sugars or sweeteners’ labelling for strong shelf visibility.
Caffè Latte Zero will be available exclusively at Tesco from 3 March 2025 for an RRP of £1.85 for a 230ml bottle.
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