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Lavazza-owned coffee system brand Flavia has launched the latest version of its Aroma Brewer, a countertop machine designed to deliver a wider variety of hot and cold beverages.
The updated brewer, unveiled this week, features a smaller footprint and modern design aimed at fitting into kitchens, home offices, small workplaces and shared spaces. It offers more than 20 drinks, including coffee, lattes, real-leaf teas, hot chocolate and over-ice options.
The system uses Flavia’s Freshpack technology, which seals ingredients in single-use packs that act as self-contained brewing chambers. According to the company, this prevents flavour transfer between drinks and allows for quick, low-mess brewing.
Alongside the brewer, Flavia has introduced Lavazza Momento – a Freshpack line created specifically for the system to meet consumer demand for larger 12oz servings. The line includes three coffee options: Momento Passion (light roast), Momento Romance (medium roast) and Momento Elegance (dark roast).
Daniele Foti, VP of marketing at Lavazza North America, said: "The Flavia Aroma Brewer was thoughtfully redesigned with elegant details, a refined silhouette and a smaller counter footprint to fit seamlessly into today's modern spaces".
"With Aroma, you don't have to choose between premium quality and drink variety. Flavia delivers both in one easy-to-use system designed to meet the evolving needs of today's consumers."
The Flavia Aroma Brewer is available in black and cool gray finishes, priced at $169.99 or $199.99. It is currently on sale through Flavia's website and on Amazon.
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