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Lavazza-owned coffee system brand Flavia has launched the latest version of its Aroma Brewer, a countertop machine designed to deliver a wider variety of hot and cold beverages.


The updated brewer, unveiled this week, features a smaller footprint and modern design aimed at fitting into kitchens, home offices, small workplaces and shared spaces. It offers more than 20 drinks, including coffee, lattes, real-leaf teas, hot chocolate and over-ice options.


The system uses Flavia’s Freshpack technology, which seals ingredients in single-use packs that act as self-contained brewing chambers. According to the company, this prevents flavour transfer between drinks and allows for quick, low-mess brewing.


Alongside the brewer, Flavia has introduced Lavazza Momento – a Freshpack line created specifically for the system to meet consumer demand for larger 12oz servings. The line includes three coffee options: Momento Passion (light roast), Momento Romance (medium roast) and Momento Elegance (dark roast).


Daniele Foti, VP of marketing at Lavazza North America, said: "The Flavia Aroma Brewer was thoughtfully redesigned with elegant details, a refined silhouette and a smaller counter footprint to fit seamlessly into today's modern spaces".


"With Aroma, you don't have to choose between premium quality and drink variety. Flavia delivers both in one easy-to-use system designed to meet the evolving needs of today's consumers."


The Flavia Aroma Brewer is available in black and cool gray finishes, priced at $169.99 or $199.99. It is currently on sale through Flavia's website and on Amazon.

Flavia debuts redesigned Aroma Brewer with expanded drink options

Rafaela Sousa

29 September 2025

Flavia debuts redesigned Aroma Brewer with expanded drink options

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