Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Good Kynd, a newly launched lifestyle drinks brand founded by two former accountants, has entered the UK market with what it says is the country’s first ready-to-drink iced chai latte containing added prebiotic fibre.
The business was founded after co-founder Sophie’s interest in gut wellbeing and the pair’s plans to offer a smoother, non-carbonated alternative to functional drinks, many of which are fizzy.
Its debut product is a 250ml iced chai latte made with an oat milk base, 4g of added fibre and no added sugar. The vegan, gluten-free drink is positioned as providing a café-style chai flavour suitable for on-the-go consumption.
Good Kynd says the product brings together traditional chai flavours with prebiotic fibre to offer a flavour-led option within the growing functional drinks category, and a way for consumers to increase fibre intake.
The brand is targeting premium grocery, cafés, boutique hospitality and wellness-led retail. It uses fully recyclable aluminium cans and plans to introduce charitable initiatives focused on community support and conscious living.
Good Kynd aims to differentiate itself through its non-carbonated format, functional positioning and flavour profile as it seeks to make chai a regular choice for modern consumers.
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