Good Kynd, a newly launched lifestyle drinks brand founded by two former accountants, has entered the UK market with what it says is the country’s first ready-to-drink iced chai latte containing added prebiotic fibre.

The business was founded after co-founder Sophie’s interest in gut wellbeing and the pair’s plans to offer a smoother, non-carbonated alternative to functional drinks, many of which are fizzy.

Its debut product is a 250ml iced chai latte made with an oat milk base, 4g of added fibre and no added sugar. The vegan, gluten-free drink is positioned as providing a café-style chai flavour suitable for on-the-go consumption.

Good Kynd says the product brings together traditional chai flavours with prebiotic fibre to offer a flavour-led option within the growing functional drinks category, and a way for consumers to increase fibre intake.

The brand is targeting premium grocery, cafés, boutique hospitality and wellness-led retail. It uses fully recyclable aluminium cans and plans to introduce charitable initiatives focused on community support and conscious living.

Good Kynd aims to differentiate itself through its non-carbonated format, functional positioning and flavour profile as it seeks to make chai a regular choice for modern consumers.