Jacobs Douwe Egberts Peet’s-owned coffee brand, Kenco, is set to launch its new Iced/Hot Dubai Chocolate Style Latte on June 19, a product designed to tap into the growing popularity of flavoured coffee among younger consumers.

This innovative offering comes in response to the viral 'Dubai chocolate' trend, which has seen over 460,000 posts on TikTok, highlighting a significant shift in consumer preferences towards unique and exciting flavour profiles.

The new latte, priced at £1.99, promises to deliver a blend of pistachio and chocolate flavours, topped with a frothy finish that appeals to the next generation of coffee drinkers. As the demand for convenient at-home coffee options rises, Kenco's product aims to meet the needs of consumers aged 16-24, who are increasingly seeking both quality and convenience in their beverage choices.

According to market insights, 26% of consumers express a desire for more convenient iced coffee options. Kenco's single-sachet packs not only cater to this demand but also create multiple consumption occasions, allowing consumers to enjoy the beverage hot or iced throughout the year. This flexibility positions the product favourably in a competitive market where convenience is key.

The UK grocery coffee category, valued at over £1.6 billion, is experiencing notable growth, particularly in the frothy coffee segment, which has seen a 9.4% increase. With lattes being the preferred choice for 72% of coffee shop consumers, Kenco's new offering is poised to attract attention in a market that increasingly favours innovative and flavourful products. The in-home frothy coffee segment alone has grown by 10%, with Kenco reporting a 17% increase in its specialty range.

Maria Kabalyk, head of category and shopper at Jacobs Douwe Egberts Peet’s, UK & IE, noted the importance of responding swiftly to consumer trends. "Our new Kenco Iced/Hot range directly addresses growing demand driven by viral trends, appealing to the younger generation's desire for on-the-go refreshment," she said.

The Dubai Chocolate Style Latte follows Kenco's recent introductions of the Iced/Hot Whipped Americano Frappe and the Iced/Hot Creamy Latte, further expanding its portfolio of convenient coffee solutions. The product will initially be available exclusively at Asda, with broader distribution planned for major supermarkets starting in August.