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British chocolate drinks chain Knoops is expanding its cold beverage offering with the launch of what it describes as the UK's first dedicated frozen hot chocolate range.
The launch builds on the company's existing cold drinking chocolate portfolio, which includes iced and milkshake-style beverages, and is intended to help drive sales beyond the traditional autumn and winter hot chocolate season.
The move comes as foodservice operators increasingly invest in iced and frozen beverages to attract consumers during warmer months. According to figures cited by Knoops, 62% of branded coffee shop leaders identify iced drinks as the category with the greatest growth potential, while UK iced coffee sales have grown at a compound annual rate of 22% over the past five years.
Developed by founder Jens Knoop, the frozen hot chocolate range is made using the brand's signature chocolate buttons, blended with milk and ice. The drinks are available in two chocolate varieties: 54% Dark Chocolate and 28% White Chocolate.
The range includes six core menu options: 54% Dark Frozen Hot Chocolate, 54% Dark Frozen Chocolate Mocha, 54% Dark Frozen Hot Chocolate with Orange Zest, 28% White Frozen Hot Chocolate, 28% White Frozen Hot Chocolate with Lemon Zest and 28% White Frozen Hot Chocolate with Matcha.
Customers can further customise their drinks with a choice of dairy or plant-based milk, alongside additional mix-ins from the wider Knoops menu.
Jens Knoop said: "We've spent years perfecting the drinking chocolate experience and wanted to create a frozen serve that delivers the same quality, depth of flavour and customisation that customers expect from Knoops. Our real drinking chocolate makes all the difference: creating a drink that remains smooth, indulgent and refreshing whilst still showcasing the character of the chocolate itself."
"There’s significant potential for drinking frozen chocolate as consumers seek premium alternatives to traditional iced coffees, milkshakes and blended beverages during the summer months."
The new drinks will be available across all 27 Knoops locations from 19 June, with early access for app users already available.
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