Lavazza North America has launched Dolcevita Decaf, a new premium decaffeinated coffee aimed at meeting rising consumer demand for high-quality caffeine-free options.

Part of the company’s Dolcevita range, the medium roast blend is designed to deliver a full-bodied flavour profile, with notes of chocolate and caramel.

According to Lavazza, the new product was developed in response to customer feedback and growing interest in decaf coffee among health-conscious consumers.

Daniele Foti, VP of marketing for Lavazza North America, said: “We’re thrilled to introduce Dolcevita Decaf in response to consumer feedback and the growing demand for premium decaffeinated options. We listened carefully to our customers, and this product reflects our commitment to quality and innovation in every cup – making decaf just as enjoyable as its caffeinated counterparts.”

Dolcevita Decaf is currently available through select retailers and the company’s online store.