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Lavazza has introduced the Assoluta, a new bean-to-cup coffee machine aimed at enhancing at-home brewing through app-based personalisation.
The Assoluta connects to the Piacere Lavazza app – available on iOS and Android – which uses the company’s “Perfect Bean Match Technology” to automatically adjust machine settings for specific Lavazza blends.
Users can customise drink size, foam and aroma intensity, responding to growing consumer demand for tailored beverage experiences.
Lavazza spokesperson said: "We have poured our expertise into creating the Assoluta, ensuring every cup our customers enjoy in their homes across the UK caters to their details preferences, elevating everyday coffee moments without needing the skills of a professional barista".
"The machine does the hard work and it is a testament to our commitment to bringing convenience, quality and innovation directly to all coffee lovers.”
Subscribers to Lavazza’s MyLavazza loyalty programme can earn double reward points on subscription orders, including the Assoluta machine, and receive free shipping on orders of 2kg or more.
The model, priced at £699, is available exclusively via Lavazza's website on subscription.
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