Lola’s, a London-founded bakery brand known for handmade cakes and cupcakes, will open its first Northern UK location later this month at Trafford Centre in Manchester.

The new kiosk, located in the centre’s Main Dome, marks a key step in the company’s national expansion strategy and its first move outside the capital. Lola’s currently operates 28 stores across London, alongside 20 refrigerated collection lockers in train stations, shopping centres and high-street locations.

The Manchester opening signals the beginning of a broader UK rollout, with a focus on physical retail supported by click-and-collect services.

Trafford Centre was selected due to its high footfall, demographic profile and positioning alongside premium retailers, including Selfridges. The location will also serve as a test site for refining Lola’s kiosk model ahead of further expansion.

Lola’s MD, Asher Budwig, commented: "Manchester is the perfect place for our first Northern store. Trafford Centre's shopper demographic aligns perfectly with our target customer, and its premium positioning and strong footfall make it an ideal fit for our proven kiosk model."

"This opening marks an exciting milestone in our national growth journey. With ambitious plans to expand both our store estate and locker network over the next three years, we’re confident Lola’s can become a truly national brand while continuing to deliver the quality and experience our customers expect."

Bruce Gardner, head of commercial partnerships at Pradera Lateral, asset manager of Trafford Centre, said: “We’re delighted to welcome Lola’s to Trafford Centre for its first Northern opening. Our visitors are always looking for exceptional, high‑quality food experiences, and Lola’s handcrafted cakes and cupcakes are a perfect fit."

"Its arrival strengthens our growing line‑up of premium and much‑loved brands within the centre. We’re confident the new offering will be a hugely popular addition for guests seeking both everyday treats and special gifting moments.”