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Mars has introduced several new limited-edition confectionery products for the 2025 holiday season across its M&M’s, Twix and Life Savers brands.
New products include:
M&M’s Winter Blend – a milk-chocolate edition featuring white and blue colours designed for winter-themed baking and gifting.
Twix Snowmen – a snowman-shaped bar combining cookie, caramel and milk chocolate.
Life Savers Gummies Holiday Shapes – gummies in seasonal designs such as stockings, snowmen and Santa hats.
Allison Miazga-Bedrick, VP seasonal marketing at Mars Wrigley North America, said: "Nothing says holiday cheer like sweet treats and classic movies, enjoyed with friends and family. Passing around M&M's Winter Blend during a holiday film or treating yourself to a Twix Snowmen while holiday shopping, makes the season cosier and more delicious."
Alongside the new launches, Mars is also returning several seasonal classics, including M&M’s Holiday Blend (red and green varieties), Snickers Trees, M&M’s Toasty Holiday Peanut and the Skittles Holiday Cane.
The 2025 Mars Wrigley seasonal range is available at retailers nationwide throughout the holiday period.
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