top of page

Mars has introduced several new limited-edition confectionery products for the 2025 holiday season across its M&M’s, Twix and Life Savers brands.


New products include:


  • M&M’s Winter Blend – a milk-chocolate edition featuring white and blue colours designed for winter-themed baking and gifting.

  • Twix Snowmen – a snowman-shaped bar combining cookie, caramel and milk chocolate.

  • Life Savers Gummies Holiday Shapes – gummies in seasonal designs such as stockings, snowmen and Santa hats.

Allison Miazga-Bedrick, VP seasonal marketing at Mars Wrigley North America, said: "Nothing says holiday cheer like sweet treats and classic movies, enjoyed with friends and family. Passing around M&M's Winter Blend during a holiday film or treating yourself to a Twix Snowmen while holiday shopping, makes the season cosier and more delicious."


Alongside the new launches, Mars is also returning several seasonal classics, including M&M’s Holiday Blend (red and green varieties), Snickers Trees, M&M’s Toasty Holiday Peanut and the Skittles Holiday Cane.


The 2025 Mars Wrigley seasonal range is available at retailers nationwide throughout the holiday period.


Mars launches new line-up of seasonal confectionery for 2025 holidays

Rafaela Sousa

19 November 2025

Mars launches new line-up of seasonal confectionery for 2025 holidays

Related posts
Pukka enters loose powder matcha category with brand-new line

Pukka enters loose powder matcha category with brand-new line

Pukka Herbs has entered the loose powder matcha market with three new products: Matcha Tulsi Lemon, Matcha Vanilla Chai and Pukka Ceremonial Matcha.

G&Tea launches sparkling hard tea range with gin and rooibos

G&Tea launches sparkling hard tea range with gin and rooibos

Chicago-based entrepreneur Alex Young has launched G&Tea, a new sparkling hard tea brand combining gin with South African rooibos tea and honey.

Saint James Iced Tea enters yerba mate category with organic caffeinated beverage line

Saint James Iced Tea enters yerba mate category with organic caffeinated beverage line

Saint James Iced Tea is entering the functional beverage category with the launch of Saint James Yerba Mate.

Hotel Chocolat expands autumnal hot chocolate range

Hotel Chocolat expands autumnal hot chocolate range

Hotel Chocolat is expanding its autumn range with a new limited-edition Spicy Maple drinking chocolate, tapping into the growing appetite for sweet-and-spicy flavour combinations.

bottom of page