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Pladis is introducing a new limited-edition flavour to its McVitie’s Digestives range: Raspberry & Cream Pink Digestives.
The product features golden-baked Digestive biscuits topped with a raspberry and cream-flavoured coating. It forms part of McVitie’s ongoing centenary celebrations for its Chocolate Digestives brand.
Benazir Barlet-Batada, marketing director for Pladis UK&I, said: “As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite".
“We know consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and that nostalgia in food isn’t just about recreating the past, it’s about rediscovering it in a way that feels new and exciting. Meanwhile pink is also still trending as a popular colour across food and drink."
“Our new Pink Digestives are fun, fresh and packed with fruity flavour, designed to delight loyal Digestives fans and foodies alike.”
The new flavour will be available in Sainsbury’s from 16 June, with a broader rollout to other major retailers, convenience stores and wholesalers planned for July.
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