Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
.png)
Research
Coffee & tea
%20(1).jpg)
Nestlé-owned brand Milkybar has launched a new white chocolate product in the UK and Ireland, expanding its range with a crunchy sharing format.
The product combines crispy cereal balls coated in Milkybar white chocolate and is positioned as a sharing snack.
According to Nestlé Confectionery, the Crunchy Pops are made with whole milk, Rainforest Alliance-certified cocoa and contain no artificial flavours. The launch adds to Milkybar’s existing portfolio of white chocolate blocks and buttons.
Rachel Beaufoy, marketing manager at Nestlé Confectionery, said: “It’s an exciting year for Milkybar, and Crunchy Pops are a special launch for us. We’ve combined a delicious crunchy texture with our creamy white chocolate to create a treat we think people will love.”
The launch coincides with Milkybar’s 90th anniversary. The brand was introduced in 1936 in the UK and Switzerland and has since become one of the UK’s best-known white chocolate brands.
Milkybar Crunchy Pops White Chocolate sharing bags will be available in stores across the UK&I from next week.
Related posts
Coca-Cola reshapes leadership, creates chief digital role to speed tech adoption
Coca-Cola has revealed a sweeping overhaul of its operational leadership, including the creation of a new chief digital officer role, as the soft drinks giant moves to accelerate technology adoption and sharpen execution across fast-growing emerging markets.
