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Nestlé-owned brand Milkybar has launched a new white chocolate product in the UK and Ireland, expanding its range with a crunchy sharing format.
The product combines crispy cereal balls coated in Milkybar white chocolate and is positioned as a sharing snack.
According to Nestlé Confectionery, the Crunchy Pops are made with whole milk, Rainforest Alliance-certified cocoa and contain no artificial flavours. The launch adds to Milkybar’s existing portfolio of white chocolate blocks and buttons.
Rachel Beaufoy, marketing manager at Nestlé Confectionery, said: “It’s an exciting year for Milkybar, and Crunchy Pops are a special launch for us. We’ve combined a delicious crunchy texture with our creamy white chocolate to create a treat we think people will love.”
The launch coincides with Milkybar’s 90th anniversary. The brand was introduced in 1936 in the UK and Switzerland and has since become one of the UK’s best-known white chocolate brands.
Milkybar Crunchy Pops White Chocolate sharing bags will be available in stores across the UK&I from next week.
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