The Nero Group is strengthening its ties with two major British retailers, Waitrose and John Lewis, through the launch of new cafés locations.

Waitrose will roll out a new café concept in five of its stores – opening in Billericay, Godalming, Keynsham, Locks Heath and Stroud – offering customers menus that pair Waitrose’s food with coffee roasted exclusively for the supermarket by The Nero Roasting Company.

At the same time, Caffè Nero is opening its first location within a John Lewis store in White City, London. The 1,500-square-feet space will accommodate 72 customers and offer the full selection of Caffè Nero’s premium speciality coffees and deli food.

The partnership between Waitrose and The Nero Group began in 2021, with The Nero Roasting Company supplying coffee to Waitrose’s nine million myWaitrose members.

Will Stratton-Morris, Caffè Nero CEO UK, commented: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further and the launch of the new café in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffè Nero store within a John Lewis store."

"I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there is still so much scope for our partnership to continue to grow”.

Charlotte Di Cello, commercial director for Waitrose, added: “We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafés. The initial tranche of five café will offer the best of Waitrose quality food with coffee from The Nero Roasting Company in a welcoming environment with the great partner-led service we’re famous for. Our stores are hubs for local communities across the country and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.”

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