Nichols and Myprotein have launched Myprotein Clear Whey Protein Water in the UK under a multi-year brand licensing agreement.

Nichols will manufacture the new ready-to-drink product and distribute it through its nationwide UK retail network. The launch combines Myprotein’s expertise in sports nutrition with Nichols’ soft drinks manufacturing and distribution capabilities.

The protein water is designed to offer consumers a lighter and more refreshing way to increase their protein intake during the day. It also marks Myprotein’s expansion into the ready-to-drink category and builds on its existing partnership with Nichols’ Vimto brand.

Andrew Milne, CEO of Nichols, said: “Functional drinks are currently one of the most exciting growth areas in soft drinks, as consumers increasingly look for products that combine great taste, refreshment and added benefits".

“Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day.”

Neil Mistry, CEO of THG Nutrition, Myprotein's parent company, added: “More and more consumers are looking to boost their protein intake, and functional drinks are becoming an increasingly important way for them to do so.”

Mistry described the product as a “natural next step” for the Myprotein and Vimto partnership, adding that it signals the sports nutrition brand’s planned expansion into the chilled and impulse retail channels.