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In the UK, oat milk brand Oatly has unveiled its latest offerings: a new range of ready-to-drink iced coffees designed for the growing grab-and-go market.
This launch reflects the company’s commitment to meeting evolving consumer preferences, particularly among younger demographics.
The new lineup includes two variants: Oatly Barista Iced Flat White and Oatly Barista Iced Caramel Macchiato. Each product combines high-quality Arabica coffee with Oatly's signature creamy oat base, catering to consumers seeking both flavour and convenience.
Iced Macchiato is characterised by its smooth blend of coffee and caramel, while Iced Flat White delivers a robust coffee experience for those desiring a stronger flavour profile.
Both variants are shelf-stable prior to opening, offering retailers and consumers flexibility in storage. However, Oatly recommends serving these drinks chilled or over ice for optimal taste.
The ready-to-drink cans are currently available in over 400 Tesco locations across the UK, positioned in the iced coffee aisle.
Bryan Carroll, general manager for Oatly UK and Ireland, said: “This ambient ready-to-drink format has been developed with the growing grab-and-go audience in mind".
he added: "We are witnessing a significant shift in coffee consumption habits, particularly among Gen Z, who are driving the trend towards cold coffee formats. As we approach the New Year, we anticipate a positive reception for these new offerings.”
Oatly’s commitment to health and sustainability is evident in its product formulations. The new iced coffees are dairy and soy-free, enriched with calcium, riboflavin and vitamins B12 and D.
They are low in salt and saturated fat, and free from added sugars, sweeteners, emulsifiers, stabilisers, colours and artificial flavours. Notably, Oatly products consistently demonstrate a lower climate impact compared to traditional dairy options.
Earlier this year, Oatly achieved recognition as the first food brand designated as a Climate Solutions Company by the Exponential Roadmap Initiative. This accolade highlights the company's role in promoting plant-based alternatives as a means for consumers to reduce their environmental footprint.
Oatly Barista Iced Caramel Macchiato and Iced Flat White are now available in Tesco at a recommended retail price of £2 per 235ml can.
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