Canadian superfood brand Organic Traditions has secured $10.5 million (CAD 15 million) in Series A funding to accelerate its expansion across North America.

The round was backed by strategic angel investors with experience in consumer packaged goods, retail, technology and operations, including executives and operators associated with FreshPet, Shopify, City National Bank, Frito-Lay and Colgate-Palmolive.

Organic Traditions plans to use the investment to expand its US retail presence, grow its e-commerce business and advance innovation within its Fiber Flow range. A portion of the funding will also support recruitment and infrastructure as the business scales.

Founded more than 25 years ago by Jerry Zeifman, the company is now led by his daughter, Ally Mamalider. Its portfolio includes functional lattes, mushroom coffees, daily greens, fibre smoothies and other superfood products designed to support areas such as energy, immunity, gut health and sleep.

Ally Mamalider, CEO of Organic Traditions, said: “This funding represents an exciting new chapter for Organic Traditions, but it does not change who we are. For more than two decades, the brand has been rooted in the belief that real food can be transformative. This investment allows us to reach more consumers, scale the areas where we see the greatest opportunity, and continue making superfoods simple and accessible.”

The company reported revenue growth of 70% over the past three years, supported by product development, digital expansion and changes to its brand positioning. It expects revenue across Canada and the US to increase by 36% over the next 12 months, with US retail sales forecast to rise by 82% and e-commerce by 64%.

Organic Traditions also plans to enter more than 1,500 US retail locations during 2026.

A key focus of its innovation strategy is Fiber Flow, a range of single-serve sticks containing 8g of fibre alongside prebiotics and probiotics, with no sugar.

The line launched at Costco Canada earlier this year and the company expects the Fiber Flow platform to grow by more than 200% over the coming year as it develops range extensions and invests in clinical trials.

Walter N. George, president of OT Investors, commented: “The brand has built meaningful trust with consumers over decades while also proving it can innovate quickly and scale across modern retail and digital channels.”

Organic Traditions is currently stocked by retailers including Erewhon, Fresh Thyme, Earth Fare, MOM’s Organic Market, Jewel-Osco and Better Health.