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Peet's Coffee has expanded its portfolio with the launch of the Bright Collection, a new range of coffee blends.
Available in two variants – Sun Catcher and Off the Grid – these blends offer vibrant, fruit-forward notes and a smooth texture.
The Bright Collection offers a new coffee profile with a bright yet smooth taste. Peet's sourced and hand-roasted Sun Catcher and Off the Grid using beans from four regions: Brazil and Kenya for Sun Catcher, and Colombia and El Salvador for Off the Grid.
Sun Catcher is a light roast blend that uses beans from Mount Kenya for vibrant citric notes, complemented by the "smooth nuttiness" Brazilian beans offer. It features flavours of strawberry jam, citrus and honeysuckle.
Meanwhile, Off the Grid is a medium roast blend that uses beans from Colombia and El Salvador, offering fruit-forward notes and caramelised sweetness. It includes tastes of milk chocolate, almond butter and pear undertones.
Jessica Buttimer, SVP of brand and DTC at Peet's Coffee, said: "We are thrilled to introduce the Bright Collection with a program unlike any we've done at Peet's. We're excited to make it possible for our customers to become Sun Catchers or go Off the Grid while relishing the exceptional taste of Peet's coffee."
Bright Collection is available in 10.5oz bags or in K-cup format at Peet's coffee bars, grocery stores nationwide, on Amazon or at the brand's website.
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