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PepsiCo Foods is extending its Simply NKD portfolio with the launch of Doritos Dinamita Simply NKD Chile Limón, a rolled tortilla chip that combines spicy chili and zesty lime flavours without artificial dyes or flavours.
Available nationwide in the US from 22 June, the new product marks the latest addition to PepsiCo's growing clean-label snack range, which aims to deliver the bold flavours consumers expect from iconic brands while simplifying ingredient lists.
The launch brings the Dinamita brand into the Simply NKD family for the first time, following the introduction of Simply NKD variants across Doritos and Cheetos over the past year.
Jess Spaulding, vice president of marketing at PepsiCo Foods US, said: "Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all – a bold, layered flavour experience made without any artificial dyes or flavours".
Doritos Dinamita Simply NKD joins an expanding portfolio that includes Doritos Simply NKD Nacho Cheese, Doritos Simply NKD Cool Ranch, Cheetos Simply NKD Puffs and Cheetos Simply NKD Flamin' Hot.
The product will be available in both a 3.25oz pack for individual consumption and a larger 10.75oz sharing format, targeting both everyday snacking occasions and group consumption.
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