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UK matcha brand PerfectTed has expanded its range with the launch of Instant Matcha Latte Powders in Original and Vanilla flavours.
The new products combine ceremonial-grade matcha with oat milk in individually portioned sachets, offering consumers a ready-to-mix matcha latte that can be prepared by adding water and stirring.
Available in boxes of six sachets, the powders are designed to provide a café-style matcha latte in around 30 seconds without the need for a whisk or specialist equipment.
The launch follows product development work aimed at overcoming the technical challenges associated with creating an instant matcha latte. As matcha is naturally insoluble, PerfectTed’s team developed a formulation designed to deliver the colour, flavour, creaminess and mouthfeel associated with a freshly prepared latte.
The powders can be prepared with either hot or cold water, according to the company.
The Original variant is designed to retain the characteristic flavour of matcha, while Vanilla offers a subtly sweet profile aimed at consumers who are newer to the category.
Marisa Poster, co-founder of PerfectTed, said: “Our aim has always been to make matcha as accessible as possible, and our consumers and community have been asking us for even easier ways to enjoy it. These new Instant Matcha Lattes are a direct response to that demand, making it possible to enjoy a delicious matcha latte in 30 seconds, without a whisk or any specialist equipment, while still using ceremonial grade matcha – just add water and stir!”
The company added that convenience is an important part of its strategy to broaden matcha consumption and incorporate the beverage into more everyday routines.
The Original and Vanilla Instant Matcha Lattes are now available at Sainsbury’s, priced at £3.85 RRP per six-sachet box.
Founded in 2021 by Teddie Levenfiche and Levi Levenfiche, PerfectTed has developed a portfolio spanning matcha powders, ready-to-drink matcha lattes, sparkling matcha energy drinks, concentrates, single-serve sachets and matcha Nespresso-compatible pods.
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