Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
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Hydration brand Phizz is launching Phizz Daily Energy, a new product designed to support energy and hydration during summer.
The formula combines seven electrolytes, a comprehensive multivitamin and a high-strength B-vitamin complex. It also contains 75mg of caffeine from guarana and added caffeine, offering a sustained energy boost. Phizz says dehydration is one of the most common – and overlooked – causes of fatigue, and the product is formulated to address this directly.
Daily Energy comes in two flavours: orange and a reformulated cherry flavour.
Phizz CEO Dan Cray said: “We started Phizz because traditional sports drinks weren’t designed for daily life and the science behind their hydration benefits just doesn’t hold up. We wanted something that worked harder: science-led hydration that’s effective, delicious and easy to make a daily habit.”
Available in 20-tablet tubes (£7.99) and 60-tablet packs (£19.99), Phizz Daily Energy is launching in Waitrose, Tesco, Amazon and Boots this summer.
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