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Pringles has teamed up with Xbox and Bethesda Softworks to launch a limited-edition Fallout 76 Mystery Flavour crisp across the UK and Ireland.
The collaboration brings official Fallout 76 Vault imagery to Pringles’ packaging, with themed tubes designed to reflect the visual identity of the gaming franchise. The Mystery Flavour format continues Pringles’ recent approach of releasing limited-edition seasonings without disclosing the flavour profile.
Alongside the Mystery Flavour, Pringles has also introduced a limited-edition packaging refresh across its core range, including Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ Sauce.
The redesigned tubes draw inspiration from several Xbox gaming titles, including World of Warcraft: Midnight, Sea of Thieves, The Outer Worlds 2 and Fallout 76.
Grace Taylor, brand activation lead at Pringles, said the Mystery Flavour format is designed to encourage engagement and discussion. She said: “Our Mystery Flavours always get people buzzing with excitement. Our most recent ‘Santa’s Secret Flavour’ had people guessing right up to the end, until the big reveal announced it was a delicious festive truffle."
She added: "But this drop – our third ever Mystery Flavour – is a full-on flavour quest. The seasoning is bold, surprising and full of twists that will keep fans debating for months on end."
The Fallout 76 Mystery Flavour and limited-edition core range tubes are available for a limited time.
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