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RedyRef has launched its new RFID (radio frequency identification)-refrigerated vending machine in Austin, Texas, offering fresh meals, snacks and beverages, in partnership with Royal Blue Grocery and commercial real estate firm Aquila Commercial.


The RedyRef Smart Food Fridge uses RFID technology to simplify the purchasing process. Customers can pay with credit cards, debit cards or mobile wallets to unlock the fridge, select their items and have their account automatically charged. A receipt is sent via text once the transaction is complete.


Royal Blue Grocery supplies the fridge with locally sourced food products, offering a variety of meal options. The Smart Food Fridge is designed to cater to the needs of busy consumers looking for convenient, fresh food.


Will Pymm, managing director and SVP of RedyRef, said: "We are thrilled to partner with Royal Blue Grocery and Aquila Commercial to bring this innovative food service solution to the Hartland City Club. The Smart Food Fridge is designed to meet the evolving needs of today's busy consumers who demand convenience and quality. This partnership exemplifies our commitment to providing cutting-edge technology that enhances the customer experience and streamlines operations for our partners."

L-R: Jay Lamy and Will Pymm
L-R: Jay Lamy and Will Pymm

Craig Staley, co-dounder of Royal Blue Grocery, commented: "We're always looking for ways to make it easier for people to access fresh, delicious food. The RedyRef Smart Food Fridge is a perfect fit for our mission. We're excited to bring our carefully curated selection of meals, snacks, and drinks to the Hartland City Club, offering convenient options for those on the go."


The fridge is part of an effort by Aquila Commercial to enhance the amenities offered at the Hartland City Club, a key business hub in Austin. Jay Lamy, managing principal at Aquila, added: "Enhancing the amenities we offer to our tenants and their employees is incredibly important to us. RedyRef's Smart Food Fridge, especially when combined with the incredible offerings of Royal Blue Grocery, elevates the overall experience at The Club."


The Smart Food Fridge is now fully operational at the Hartland City Club and accessible during regular business hours.

RedyRef launches RFID-enabled smart fridge in Texas

Rafaela Sousa

4 March 2025

RedyRef launches RFID-enabled smart fridge in Texas

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