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The Hershey Company-owned brand Reese’s has expanded its snack line-up with the launch of Reese’s Filled Pretzels, combining its signature peanut butter with a crunchy pretzel shell.


The new product is rolling out in three formats: a 5oz bag, a 9oz pouch and an 18oz jar.


Hershey describes the snack as a balance of salty and sweet, featuring a thick peanut butter centre encased in a crispy pretzel.


Natalie Perera, director of salty snacks at Hershey, said: "We know our fans are always on the hunt for new ways to get their Reese's peanut butter fix and trust us, this one's a total game-changer."


Reese’s Filled Pretzels are available nationwide at major retailers in the US.

Reese’s debuts peanut butter-filled pretzels

Rafaela Sousa

16 April 2025

Reese’s debuts peanut butter-filled pretzels

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