Saratoga Spring Water has expanded its portfolio with the launch of Saratoga Collection, a new range of flavoured sparkling waters designed to tap into growing consumer demand for premium hydration options.

The collection introduces four flavours: Untitled Berry No.3, Abstraction of Lime, Anatomy of a Peach and Mango Dragon Fruit Perspective.

According to the company, each flavour has been designed to reflect different consumer personalities and lifestyles, ranging from a layered berry profile and bright lime flavour to a peach-flavoured offering and a tropical mango dragon fruit blend.

The launch comes as the flavoured sparkling water category continues to benefit from consumer interest in healthier refreshment options and premium beverage experiences.

Saratoga said the new range is intended to transform everyday hydration into a lifestyle statement, with flavour profiles designed to appeal to a variety of consumer preferences.

Kheri Tillman, chief marketing officer at Primo Brands, said: “The Saratoga brand stands for fearless self-expression, and that spirit is captured deliciously and refreshingly in the four new flavours of Saratoga Collection. This new line celebrates originality and creativity, while creating more occasions to elevate the everyday with Saratoga.”

Packaged under the Saratoga brand, known for its distinctive blue bottles, the collection is now available through retailers across the US.