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SSP Group, an operator of food and beverage outlets in travel locations, has secured a contract with SOF Connect, the operator of Sofia Airport, to manage 12 new outlets at the airport.
The agreement, which is SSP's first in Bulgaria, will introduce a mix of international and local brands, including Starbucks, Burger King and TGI Fridays, alongside SSP's own concepts such as Levito - Pizza Pasta, Negroni, Camden Food Co, and bespoke outlets like Meshana - Taste of Bulgaria and Bar 09-27.
The development will include a modern food court area designed to meet international industry standards, featuring a central common seating area and an outdoor terrace.
Jesus Caballero, CEO of SOF Connect, said: “We are very pleased to partner with SSP to bring a world-class food and beverage experience to Sofia Airport. This contract is a testament to our commitment to enhancing the passenger experience and making Sofia Airport a five-star regional airport."
George Antoniou, managing director of SSP Eastern Europe and Middle East, added: “We’re proud to be working in collaboration with SOF Connect to create an even better airport experience in the region. Our strong and innovative range of bespoke, local and international brands and cutting-edge design, as well as our understanding of the needs of international and local passengers, will enable us to create an environment that captures the true spirit of hospitality and heritage that is so much a part of Bulgarian culture. These magnificent bars, restaurants and cafes will cement our reputation in this important new market.”
The project will be rolled out in phases, beginning with the opening of Starbucks and Camden Food Co in early 2025.
#SSPGroup #Bulgaria
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