Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
Research
Coffee & tea

Starbucks, operated by Zamp in Brazil, has opened two new coffeehouses last month, bringing its total locations in the country to 112.
The openings – at Curitiba International Airport and in São Paulo’s Pinheiros neighborhood – underline the company’s commitment to expanding its presence in the Brazilian market.
Mariane Wiederkehr, president of Starbucks Brazil, said the expansion reflects the company’s focus on combining convenience with the quality and unique experience that define the brand. “Our goal is to get even closer to our customers... This expansion demonstrates our ongoing investment in Brazil and confidence in the market’s potential,” she said.
Wiederkehr added that Starbucks plans to open approximately 30 new coffeehouses in 2026, a roughly 30% increase in its national portfolio, with a focus on São Paulo, Curitiba, Rio de Janeiro and other high-traffic cities.
The openings coincide with Starbucks Brazil’s broader efforts to connect with local culture. The company recently launched the Cafézinho Brasileiro line, featuring Cafézinho Puro, Café com Leite: Média and Pingado – drinks inspired by traditional Brazilian coffee habits and prepared with Starbucks Brazil Blend.
In addition to expanding its retail presence, Starbucks continues to support coffee farmers in Brazil through sustainable practices. The Starbucks Farmer Support Center in Varginha, Minas Gerais, has worked with local producers since 2021, offering agronomy expertise and guidance to improve coffee quality while promoting ethical sourcing and environmental stewardship.
With these initiatives, Starbucks Brazil aims to deepen its cultural presence and strengthen connections with customers, all while responsibly growing its footprint in the country.
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