UK tea brand Typhoo has appointed former Burts Snacks chief executive, Dave McNulty, as its new CEO.

McNulty replaces Andrew Reardon, who will transition to the role of non-executive director.

This leadership change coincides with Typhoo's commitment to combat sexual violence against women on tea plantations through its new initiative, "Fear Free Tea". Prior to joining Typhoo, McNulty spent four years at UK potato chip brand Burts Snacks, where he served as CEO for two years.

In addition, he has also worked at Coca-Cola Enterprises from 2009-2016, holding various leadership roles, as well as Kraft Foods from 2001-2008. He also spent three years as managing director for SHS Drinks from 2016-2019.

According to the company, McNulty's experience in "brand building and sales growth", particularly in sectors like snacks and beverages, is expected to play a "key role" for Typhoo as it positions itself as a challenger brand in the industry.

McNulty said: "I’m energised to be joining Typhoo at such a pivotal moment. Tea is undeniably a cornerstone of British culture. But what happens behind the scenes is largely unknown. We want to empower consumers, providing them with the tools to make informed choices when purchasing their tea. I’m really looking forward to working with such a brilliant team, and really making an impact."

Mike Brehme, chair of Typhoo Tea, added: "We’re delighted to welcome Dave to the team, especially at the beginning of this incredibly important journey. His track record speaks for itself, and we’re confident he will be a driving force as we continue to bring recognition to the issue and ensure our Tea is made right.”

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