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Unilever Indonesia has agreed to divest its tea business in Indonesia, including the SariWangi brand, to Savoria Kreasi Rasa, a subsidiary of Djarum Group.
The proposed sale is part of Unilever Indonesia’s portfolio optimisation strategy, as the company sharpens its focus on fewer, larger and more scalable categories.
The agreed transaction value is IDR 1.5 trillion (approximately $89.42 million), excluding applicable taxes. An independent business valuation conducted by Kantor Jasa Penilai Publik Suwendho Rinaldy dan Rekan assessed the tea business at a market value of Rp1.49 trillion.
Benjie Yap, president director of Unilever Indonesia, said the transaction would allow the tea business to enter its next phase of development while enabling the company to prioritise higher-growth segments.
“We are confident that this transaction will position the tea business for its next phase of growth, while sharpening Unilever Indonesia’s focus on priority, higher growth segments and reinforcing our commitment to sustainable shareholder value,” Yap said.
Unilever Indonesia acquired SariWangi in 1989, when the brand introduced tea bags to the Indonesian market. Since then, SariWangi has become an established household name in the country.
The transaction is subject to customary closing conditions and is expected to be completed in the first half of 2026.
Top image: © Unilever
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