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Velo Coffee Roasters has unveiled Velo Coffee + Protein, a ready-to-brew coffee that contains 12g of protein per serving.
The product uses 100% Arabica coffee beans from Brazil and Columbia, roasted in small batches before being ground and blended with whey protein.
Velo describes the result as a creamy, sweet coffee with notes of milk chocolate, able to provide healthy energy while helping consumers to build and maintain muscle.
While protein products like coffee-flavoured protein powder and RTD iced coffees have already launched on the market, adding protein to hot liquids usually makes it congeal as it is not heat soluble, Velo said.
The company has partnered with Glanbia Nutritionals to launch the protein coffee using Glanbia’s ProTherma whey, said to dissolve completely and maintain its nutritional properties without impacting on the coffee’s taste or aroma.