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PepsiCo has announced that its Walkers Max crisp brand has teamed up with Pizza Hut to launch two new non-HFFS, pizza-inspired flavours in the UK.
The two new permanent flavours, Pepperoni Feast and Texan BBQ, are available now in grocery and convenience stores across the UK (MSRP £1 per 50g single bag, £1.25 per 70g RRP PMP, £2.50 MSRP per 140g sharing bag).
The Pepperoni Feast flavour also comes as part of a 5x27g multipack (£2 MSRP).
Walkers Max said the flavours are tailored toward Gen Z consumers that are looking for more intense flavours from their snacks.
They will also be the first SKUs to showcase a new pack design rolling out across the wider Walkers Max range from the end of August, which aims to visually highlight the range’s intense flavours. Part of the partnership also includes an on-pack promotion across both SKUs, allowing consumers a two-for-one pizza deal at Pizza Hut.
Lynn Grant, marketing manager for Walkers Max, said: “Pepperoni is Pizza Hut’s number one flavour and its Texan BBQ is iconic with a loyal following. By offering younger shoppers the indulgent taste of these flavours on the well-loved ridged crunch of Walkers Max, we hope to create excitement, and offer younger consumers maximum flavour.”
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