top of page

PepsiCo’s Walkers brand has introduced a new limited-edition festive flavour to its Sensations range.


The new variety, Sensations Honey Glazed Roast Ham flavour, will launch into supermarkets across the UK this month, alongside the return of Sensations King Prawn & Marie Sauce flavour.


The new Honey Glazed Roast Ham crisps were crafted to provide consumers with a premium, non-HFSS snack.


Wayne Newton, senior marketing director at Walkers, said: "With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavours.”


Newton continued: “These limited-edition options are set to meet the demand for bold and exciting festive treats, ensuring there's something special for everyone this Christmas”.


The limited-edition Sensations are available to purchase now in 150g sharing formats, with an RRP of £2.50.


#Walkers #PepsiCo #Sensations #crisps #snacks #seasonal #UK

Walkers unveils limited-edition festive crisps

Rafaela Sousa

16 October 2024

Walkers unveils limited-edition festive crisps

Related posts
Suntory Group launches new water-focused venture Water Scape

Suntory Group launches new water-focused venture Water Scape

Global beverage company Suntory Group, founded in Japan in 1899, has announced the launch of Water Scape – a new company supporting businesses and communities in securing sustainable water supplies.

Cantaloupe unveils Go Micro for micro markets

Cantaloupe unveils Go Micro for micro markets

Cantaloupe has introduced the a new self-service kiosk, named Go Micro, aimed at helping operators to start or scale their micro market business.

Laird Superfood launches Vanilla Instant Latte with real vanilla bean powder

Laird Superfood launches Vanilla Instant Latte with real vanilla bean powder

Laird Superfood has expanded its functional beverage range with a Vanilla Instant Latte. Formulated with real vanilla bean powder, the...

Reese’s debuts peanut butter-filled pretzels

Reese’s debuts peanut butter-filled pretzels

The Hershey Company-owned brand Reese’s has expanded its snack line-up with the launch of Reese’s Filled Pretzels, combining its signature peanut butter with a crunchy pretzel shell.

bottom of page