The UK’s Water Dispenser & Hydration Association (WHA) has announced that its 2025 WHA conference, trade show and industry dinner will be held on Thursday, 20 March, at the Nottingham Belfry in Nottingham, UK.

The event will offer a day of industry insights, networking and presentations, featuring keynote speaker Roger Black, olympic 400 metres silver medalist, who will discuss his journey and business strategies. Alastair Banks from Optix Solutions will present on the impact of generative AI on the sector, while FoodBev Media's Akos Petri will share the latest 2024 industry statistics and trends.

Ben McGannan and Carin Soderberg from The Wellbeing People will address employee wellness and productivity, and WHA's Phillipa Clow will discuss her work with Just a Drop in Zambia, highlighting the global impact of the organisation’s efforts.

Following the talks, the Trade Show will showcase innovative products and services shaping the future of the hydration sector.

The day will conclude with an industry dinner, including a performance by mindreader Alex Crow and a silent auction to raise funds for Just a Drop.