Co-op has announced the launch of a 24-hour online grocery delivery service in select city centre stores, responding to increasing demand from consumers for more convenient shopping options.

The service, available through platforms like Deliveroo, Just Eat and Uber Eats, is set to roll out this month in Leeds, London and Manchester, with plans to expand based on local demand.

New research from Co-op highlights a strong desire for late-night delivery options, with over 40% of quick commerce shoppers expressing interest in using a delivery service between 11pm and 5am. The demand is highest among Gen Z shoppers, with 52.3% of 18-24-year-olds likely to use the service. The data also shows that Londoners are the most enthusiastic, with 55.2% likely to order groceries late at night, compared to just 26.47% of shoppers in Wales.

Chris Conway, Co-op ecommerce director, said: “Meeting the needs of our member-owners and customers is at the heart of our approach and is aligned to our strategy to grow our share of the quick commerce market through both our own online shop and, strategic partners. 

“We focus on ease, speed and convenience from our local stores, which are well placed in the heart of communities. Societal behaviours including changing lifestyles and shift working is increasing the requirement for online groceries to be delivered quickly and conveniently at non-traditional times of the day.”

In addition to the 24-hour service, Co-op has expanded online availability to over 1,600 stores during their existing opening hours, allowing more customers to shop later in the evening. This move supports Co-op’s goal of securing over one-third of the quick commerce market by focusing on ease, speed, and convenience.

Conway continued: “We are committed to enhancing and developing our online offer and provide the quality and reliable service that our member-owners and customers want, whenever they choose to shop with us.”

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