Food tech scale-up Deliverect has launched Pulse, a marketing intelligence platform designed to enhance the visibility and return on investment (ROI) for restaurants.

The platform integrates with delivery services such as Uber Eats, Deliveroo and Just Eat, providing restaurants with critical insights into operations and competitive intelligence to increase order volume and optimise marketing efforts.

Despite the UK's status as the third-largest online food delivery market, restaurants often struggle with effective marketing budget allocation across multiple channels, said Deliverect. The lack of clear insights into store performance, competitive benchmarks, market dynamics and genuine ROI results in ineffective marketing and misallocated spending. Pulse is said to aim to address these challenges by centralising critical data, thereby enhancing visibility and performance in the competitive delivery landscape.

Deliverect's partners and customers include Burger King, Pizza Express, Popeyes and Pret A Manger. The company has processed over 600 million orders globally and increased sales by 96%. Pulse provides insights that help restaurants understand public perception, competitor strategies and make real-time decisions to improve market position and customer appeal.

Pulse offers a comprehensive overview by consolidating performance data from multiple channels, delivering real-time alerts, and tracking trends to support informed decision-making. It features store insights through the Marketplace Optimization score, which aggregates competitor data into a unified performance score, pinpointing areas for strategic marketing improvement.

Additionally, Pulse provides competitive intelligence by offering insights into competitors' marketing tactics, which helps in refining strategies and enhancing ROI. The platform serves as an all-in-one marketing management solution, allowing users to handle targeted campaigns across various channels from a single interface while offering valuable insights into ROI and return on ad spend.

Deliverect's CEO and co-founder, Zhong Xu, said: “Marketing across multiple third-party apps has traditionally been a manual, repetitive process, without any real way of knowing what is and isn’t working. While restaurants depend on delivery apps for crucial revenue streams, understanding where to put that spend – or getting an informed look at returns in aggregate – is nearly impossible."

"Pulse brings individual store performance and competitive insights together so that customers can optimize their marketing strategies and improve visibility in search results and food categories while managing spend effectively. We’re proud to be empowering this transparency so that the entire ecosystem can be more successful.”