Emmi Caffè Latte is rolling out a new Protein Chocolate Cappuccino alongside wider Tesco expansion as it targets growth in the £364 million ready-to-drink iced coffee category.

From week commencing 11 May, the new 330ml Protein Chocolate Cappuccino will launch nationwide in Tesco, alongside the brand’s Emmi Caffè Latte Zero 370ml entering the Tesco Meal Deal for the first time.

According to Emmi, the Protein Chocolate Cappuccino is positioned in the growing functional dairy segment, where protein drinks are up 53.3% year on year. It contains 7.8g of protein per 100ml and is made with hand-roasted arabica beans, fresh Swiss milk and protein concentrate rather than ultra-processed isolates.

The launch forms part of the brand’s wider 'Be Ready' campaign, which includes TV, out-of-home advertising across UK cities, digital and social activity, and shopper marketing. Experiential activity will include a branded van visiting high-footfall locations such as city centres, train stations and sporting events.

Georgia Lightbody, senior brand manager at Emmi Caffè Latte, said: “Bringing Emmi Caffè Latte Zero into the Tesco Meal Deal is a significant step for the brand, allowing us to reach shoppers at scale with a no-added-sugar option that appeals to consumers looking for a healthier option".

"At the same time, our new Emmi Caffè Latte Protein Chocolate Cappuccino taps into growing demand for functional, on-the-go formats. Backed by strong investment across TV, OOH and digital, we’re focused on driving trial and reinforcing Emmi Caffè Latte as the go-to for an on-the-go refreshing energy boost throughout the day.”

Emmi Caffè Latte Zero 370ml will have an RRP of £2.95, while the Protein Chocolate Cappuccino 330ml will retail at £2.50.