Green Coffee Company, a US-based coffee firm with operations in Colombia, has closed a $5 million Regulation Crowdfunding (Reg CF) campaign hosted on DealMaker’s platform, attracting more than 2,000 retail investors across the United States.

The raise forms part of a broader capital strategy for the company, which has already secured over $100 million from high-net-worth investors.

Green Coffee Company said the Reg CF offering was designed not only to raise funds, but also to convert customers and brand supporters into shareholders as it expands its footprint in North American retail, hospitality and e-commerce channels.

The company operates farms and processing facilities in Colombia and focuses on traceability, sustainability, and direct relationships with smallholder farmers. It also holds exclusive third-party distribution rights for Juan Valdez products in the United States and Canada.

Distribution of Juan Valdez products has expanded rapidly, growing from zero to more than 1,000 retail locations in the past year, with a target of over 3,000 locations by the end of the year.

Co-CEO and founder Cole Shephard said the campaign reflects a desire to give consumers a direct stake in the business. “We wanted people who love great coffee and believe in what we’re building to have a real stake in this story,” he said. “Our investor community has become our most authentic advocates.”

DealMaker CEO Rebecca Kacaba said the raise highlights a broader shift in how companies use retail capital. “When investors are genuinely excited about what a company is building, they become its most authentic advocates,” she stated.

Green Coffee Company said it views its retail shareholder base as an extension of its customer community, helping to drive brand awareness, product engagement and long-term growth as it works toward potential public market expansion.

Top image: © Green Coffee Company