UK-based brand Plenish has added two new products to its functional shots portfolio, targeting digestive health and nutrient intake.

The launches include a Fibre shot, made with cold-pressed ginger, lime and mint, and an Ultra Turmeric variant featuring a double-sourced turmeric blend.

The Fibre shot delivers 5g of fibre per 60ml serving, equivalent to 16% of the recommended daily intake. The launch targets a widely cited gap in UK diets, with most consumers falling short of the 30g daily fibre recommendation. Plenish said the product is designed to offer a manageable way to increase intake, aligning with growing trends around “fibre-maxxing” and “fibre-layering”.

The Ultra Turmeric shot contains 29g of cold-pressed turmeric and provides 100% of the recommended daily intake of vitamin B12, alongside 15% of iron. It is available in both 60ml single shots and a larger 420ml “dosing bottle” format, which the company positions as suitable for regular consumption as part of a daily routine.

Both new products are offered in Plenish’s dosing bottle format, allowing consumers to portion servings over time, alongside single-shot options for on-the-go use.

Russell Goldman, managing director of Breakthrough Brands at Carlsberg Britvic, the parent company of Plenish, said: “At Plenish, we’re uniquely positioned to continue to drive category growth through innovation, and responding to consumer demand for effective functional products which consumers can fit into their everyday routines".

"The launch of Fibre Shots responds to a real consumer challenge of not getting enough fibre and will help consumers meet their daily fibre goals. We also want to ensure we are continuing to cater for the consumer that wants even more out of their wellness habits, and Ultra Turmeric provides a powerful hit of active ingredients, minerals and vitamins to aid recovery and offer support for everyday health goals.”

The new products is available Sainsbury's stores nationwide, online and via the brand’s direct-to-consumer platform.